FORD LAUNCHES COMMERCIAL VEHICLE PROGRAM

Posted: February 2, 2017 in Kenworth

Ford is launching the Commercial Vehicle Center dealer program that will replace the Business Preferred Network and offer improved service, better parts availability and a new loyalty program, Ford announced.  The Program is rolling out at 650 of Ford’s more than 3,000 dealers in the U. S. and replaces a program that was heavily used by smaller  fleets to set up work trucks and vans.  Much like a BPN dealer, a Commercial Vehicle Center will offer sales, service and financing support for commercial buyers.  “Nearly 30 years ago, Ford established its first program to improve the purchase experience for our commercial vehicle customers,” said John Ruppert, Ford general manager, commercial vehicle sales and marketing.  “Now we are introducing the next chapter in our commercial vehicle story, not only by rebranding the program, but by further expanding the number of program elements to improve the overall customer experience.”  A Commercial Vehicle Center will off a service counter that’s open at least 55 hours per week and new stocking programs that will improve parts availability, according to Ford.

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